At first glance, Dodow (GetDodow.io), the visual cues-based sleep-aiding gadget, looks just like one of those dime-a-dozen contraptions that are promoted through a suspicious-looking website, are surprisingly expensive and promise results that are too good to be true, even at first glance.
Obviously, 100% of such gadgets fail to deliver on those lofty promises.
Fortunately, Dodow seems to be the odd one out in this regard. What is it exactly, how does it work, what does it aim to accomplish and what do users say about it?
Let us start with the beginning and establish exactly what Dodow is.
Dodow is essentially a small, battery-powered gadget, which casts rhythmic light onto the ceiling, based on which the user is required to perform some extremely simple breathing exercises.
The glowing light is of the color blue (more on this seemingly counterproductive feature below), and it makes a growing/shrinking halo pattern on the ceiling. The user is required to breathe in as the halo grows and to breathe out as it shrinks.
The Dodow is solely battery-powered, meaning that it does not come with a power cord. It is indeed a very simple device which can be placed on any nightstand and turned on through a simple touch.
As far as extra features go, it is dimmable, which means that the intensity of the light it emits can be varied to accommodate different room-heights and to keep the room as dark as one wants it to be to avoid disturbing sleeping partners.
The gadget comes with two sleep modes: an 8-minute one and 20-minute one. Tapping the device once starts the 8-minute program, while tapping it twice launches the 20-minute one (ideal for those who really do find it extremely difficult to fall asleep).
Dodow will also turn itself off automatically, so it won’t have any sort of further impact on sleep, after the user falls asleep.
The bottom line in this regard is that Dodow is indeed a simple device, which uses a rather simple approach to combat insomnia. Whether or not it works as advertised though, is a different question.
Dodow Video – How it Works?
What exactly does it promise?
By following the visual cues delivered by the device, the user will have his/her breathing taken from 11 per minute to 6 per minute.
Above and beyond that, the device is indeed advertised as an “all-in-one solution,” which combines a bunch of different approaches, such as chromatherapy, meditation, yoga, and behavioral cognitive therapy.
In regards to the effects it elicits, Dodow allegedly addresses insomnia first and utmost – whatever its causes may be. Its ultimate goal is to trigger long-term sleep-related behavioral changes in its users, due to which, insomnia sufferers will eventually be able to fall asleep without the aid of the device.
Dodow is said to be equally effective for insomnia whether it takes an acute form (such as jet lag-related insomnia), or a chronic one.
According to the promotional video available on the official Dodow website (getdodow.io), users of the device find themselves falling asleep 2.5 times quicker – according to a study in which some 300 users took part.
Does science back any of these claims?
Do Dodow’s rather ambitious claims hold any water from a scientific perspective though?
Interestingly, despite what you may have heard about blue light and sleep (namely that the former is the enemy of the latter – when emanating from TVs and phone screens), there is some research out there which shows that mild blue light – of the type used by Dodow – is in fact beneficial.
Furthermore, color therapy is in fact sometimes used to treat insomnia. Apparently, as the different colors are perceived by the eyes and the brain, they lead to the release of certain hormones, depending on the color (which is essentially light – and thus energy – of a given wave-length).
Thus, the color red has a stimulating effect on the adrenal gland, leading to increasing pulse rates and blood pressure.
Blue on the other hand is thought to have a calming effect – and that does indeed fit in well with DoDow’s narrative.
The DoDow website
At first glance (and even at second glance), the official website of the product looks exactly like one of those dime-a-dozen attempts to get people to part with their money while picking up an entirely useless product.
As expressed above though, that does not seem to be the actual case with this gadget.
Still, the website looks quite unimpressive, with a suspicious popup notification letting visitors know when someone from some US state allegedly buys one of the Dodows.
Towards the bottom of the sales pitch, a list of prestigious news/technology portals are featured, but unlike with the scam products mentioned above, the featured sites have indeed run articles on the product. Nevertheless, the site doesn’t disclose as the FTC requires that these are affiliate links (when visitors to GetDodow.io click on these links, the clicks are tracked and the people behind Dodow may be compensated.)
In fact, according to the Daily News piece about Dodow, the peddler of the product may just be in talks with a French hospital, to set up a proper, full-fledged clinical study.
The customer testimonials featured on the homepage of the official site look somewhat suspicious as well (we’ve seen countless such testimonials written up by the copy-writing teams of scammers), but in this instance – judging by the ever more convincing legitimacy of the product – they too may be real.
The technical picture of the website is a little bit confusing, with at least one analysis website claiming that the domain is possibly used for a scam.
Indeed, the fact that the domain was created in January 2018 (meaning that at this point it is not even a year old) does not help its case.
The registrant organization is GiddyUp Group, apparently based in CA, US.
The SimilarWeb rank of the domain as of December 16, 2019 is a little over 362k worldwide, and 70,510 in the US – which is indeed quite impressive. According to SimilarWeb, the rise of the site to popularity since September has been a steep one, meaning that the marketing team working on it has definitely done something right.
Some 39 pages link to the site, from different domains, so its backlink profile is not exactly impressive. Still, it is OK for a 1 year-old site.
Also, given that the domain expires in January 2020, we may indeed be dealing with a throw-away site here, which would explain the shortcomings discussed above too.
How much does Dodow cost?
Just how much will one of these simple little gadgets set you back though, if you decide to add one to your nightstand?
If you buy a single one from the official site, you’ll pay some $59 for it. If you pick up two, you’ll get a 50% discount on the second one, and if you buy three, you’ll only pay for two.
The price is the same on Amazon, and in both cases, shipping and handling is free within the US.
Dodow user reviews/feedback
Proper user feedback is indeed the most relevant indicator of legitimacy, and in Dodow’s case, it too seems to be overwhelmingly positive.
At Amazon, the product has generated some 590 positive reviews, with 392 critical ones.
People seem to like the device, but some make it clear that it is not actually a product that will in effect put the user to sleep. Rather, it promotes a sort of relaxed state, which is essential for going to sleep.
Dodow has nothing to do with circadian rhythms. It is a relaxation device, which explains why the blue light it uses is in fact not counterproductive, as it does not target the circadian component of sleep.
Long story short in this regard: Dodow will best help if your insomnia is an anxiety-related one.
Most of the people who have left positive reviews of the product agree that it is not a cure-all sort of solution, but that it works for certain users.
What about the negative reviews though? What are the complaints?
For some people, the device just didn’t work. The return procedure was deemed way to cumbersome by many too.
Still others found it difficult to operate, as the device would not turn on when touched once or twice.
Other disgruntled reviewers say that the product may be based on a good concept, but that its design is fundamentally flawed.
All reviews posted out there need to be taken with a grain of salt. According to ReviewMeta, there are definitely more than just a handful of “unnatural” reviews posted on the product.
Dodow Review Conclusion
For some, Dodow definitely works. Here are some of the pros and cons of the device.
- it is a one-time purchase, which may indeed realistically help with insomnia.
- seems to work well for anxiety
- it is simple, light and cordless, thus very portable
- it does not wake up the user before its guide-cycle is finished (unlike some of the other gadgets used for insomnia)
On the downside:
- despite the intensity of Dodow’s light being low, it will light up the entire room in which it is used
- if not placed directly on the chest of the user, the device needs to be propped up so the patterns it generates are directly above the user.
- some may find their anxiety aggravated by the fact that they may not be able to follow the breathing patterns properly.
Verdict: Dodow looks legit and it is based on a scientifically legitimate angle. It is aimed at relaxation not actual sleep, and it does indeed work for the majority of its users. However, it will probably not help someone who is suffering from serious sleep problems.