Lunexia is a dietary supplement aimed at those having trouble sleeping. It is purportedly a very potent solution for all sorts of sleep problems, and it promises to:
- help insomnia sufferers go to sleep faster and easier.
- prolong sleep and positively influence sleep quality.
- promote the deep-sleep cycle.
- eliminate nightmares and midnight awakenings.
- rejuvenate and energize the body trough sleep.
Obviously, all this is accomplished in a natural way, through natural ingredients, which act in a non-intrusive and non habit-forming way, without any harmful side effects. According to the Lunexia website, all these claims are backed by solid scientific proof (this proof is never made available though).
If this supplement really is capable of delivering on all those promises, it is nothing short of a miracle cure for insomniacs. I tend not to believe in such cures though, and therefore I decided to take a closer, objective-minded look at the Lunexia pitch, at the ways it is marketed, at its maker and at the science which supposedly backs it up.
Needless to say, I’ve come up with quite a few inconsistencies and unsettling red flags, which more or less invalidate those above claims in my mind. You do not have to take my word for it though. Here are the facts.
How is Lunexia marketed?
Lunexia’s main marketing vehicle is its official website (buylunexia.com) and as soon as one accesses it, several red flags pop into the view of the expert eye.
First of all: the layout of the site is similar to that of a number of other products, peddled by the same corporate entity, such as the Snore B Gone mouthpiece that I recently reviewed. It is obvious that whoever peddles these products, has taken a one-size-fits-all approach to these websites, through this free template.
Furthermore, the copy of the homepage contains several generic placeholders (which were apparently just left there out of neglect) and the same phrase or two is repeated at several spots on the website, pointing to the fact that no one really even bothered to write up proper copy for the effort.
In this regard, it is indeed difficult to take the product seriously.
There’s also a promotional video posted for the supplement at YouTube, which is clumsily edited and put-together, and which contradicts the website copy here and there, when it gets into details on the ingredients of the formula.
Anyway, the verdict on the marketing efforts associated with Lunexia is: unimpressive.
The pricing of the product is pretty steep – to say the least. A single bottle of the supplement, containing some 60 capsules (said to be the equivalent of a month’s supply), costs a cent short of $60.
Those who want their order expedited, are cordially invited to throw another $10 into the mix for the grand total of ~$70. All this is with free shipping.
Interestingly, on Amazon, the same product costs only $50.
A couple of other pricing options are available at the official site too: 2 bottles for $100 and three bottles for $120 (and free shipping).
Who exactly makes this supplement, is unclear. The official website seems to willingly avoid giving out any information in this regard, and that is obviously yet another red flag.
According to the Contact page of the website though, the business office of the entity selling the product is located at 2303 Kennedy St. NE, Suite 105 Minneapolis, MN 55413, USA.
Interestingly, that is the exact address given on the Snore B Gone website, which can only mean that the same operator peddles these two products.
There’s probably a warehouse out there, which offers various smooth operators access to “white label” products and drop shipping services.
Long story short: this is yet again a red flag for this product, there is just no way around that…
This is where the cold-hard truth stares us squarely in the face. Whether we like this product or not, its ingredient profile is what delivers the final verdict on its authenticity/potential usefulness.
I’m sorry to say that it does not really hold up this respect either. The ingredient profile is wholly unimpressive.
Where to begin…
The supplement is a prop-blend based one. Those who know their supplements will probably stop reading right here.
Proprietary blends are the black sheep of the supplement industry. Their composition can be claimed to be just about anything, and the compounds listed as their ingredients do not have to fulfill any sort of requirements. They can be present in trace amounts only, or not even that, and still be claimed to be in the blend.
As such, everything based on a prop blend is considered to be of inferior quality at best and a sham at worst.
What exactly are we dealing with in this instance though?
Calcium, Magnesium, and Vitamin B6 make up the part of the product that is not prop-blend based. These are some pretty generic components, and they are present in minute amounts, therefore it is safe to say that they have no positive effect on sleep quality whatsoever.
The compounds and extracts listed as components of the prop blend are not particularly impressive either. Some of them may have minute benefic effects in regards to stress, and most of them contain antioxidants. That is not much to write home about at the end of the day.
Conflicting claims are made by the various promotional channels concerning GABA. Those making these claims obviously do not understand the relationship between GABA and sleep.
Melatonin is also an alleged ingredient. While melatonin does in fact exert an effect on sleep and sleep quality, it does not do so without side effects. As I have pointed out in several of my articles on this site, these side effects may in fact be so severe that they far outweigh the hoped-for benefits.
What do users/buyers say?
The only feedback channel available in this regard is the Amazon page of the product and that does not have too many words of praise for it either. At the time of writing, this page features 5 user posts, 4 of which simply say that the product does not work as advertised while another – quite suspiciously – praises it to the high heavens.
One user review says that the product does not amount to more than an unusually expensive bottle of Melatonin.
Considering that Melatonin is only one component of Lunexia’s prop blend, even that is questionable.
Long story short:
The user reviews are indeed in line with the common sense-based observations I listed above.
So does it really work?
No matter how much you want to believe in this, there is just no way around the fact that common sense, logic and science are not the friends of this supplement.
Its composition is generic, its marketing unimpressive and unconvincing and its claims are too bold.
Costing $50-$60 per bottle, it is not the least bit cheap either.
Moreover, it is just one of a number of such supplements, some of which are named quite similarly too.
Amazon lists a certain “Lunexa” and a “Luna” which are very similar ingredients-wise as well as in presentation.
The official product website makes a big deal about the fact that the ingredients are all “natural” and therefore they’re not habit-forming.
I would like to respectfully remind you that “natural” does not by any means equal “healthful” or even “high-quality.” Some of the most potent toxins on earth are natural, as are countless compounds/organisms that will make you very sick.
The bottom line
Lunexia will most probably not be counterproductive, but to state that it works as advertised would require quite a bit of temerity – in light of all the above.
So what’s a good alternative, you might be wondering?
Insomnia and other sleep disorders are complex. Unfortunately, more often than not, there’s no miracle supplement that can cure them, but they require a holistic approach targeting all the different factors that are causing the problem in each individual case.